I started as a media buyer Meta and paid social ads were love at first sight. I learned and figured out everything on my own. Back in the 2015-20 era, there were barely any YouTube videos, courses, or frameworks. No playbooks. No community. Just trial, error, and a ton of wasted hours (and budget). What I could have learned in three months took me twelve all because I didn’t have mentors or a clear path. But four years ago, everything changed. Media buying turned 360 degrees. Creative became the biggest backbone for paid growth. The data’s clear:
According to Nielsen, creativity drives 56% of a campaign’s sales ROI and Google reports that 70% of a campaign’s success is determined by the creative.
For the last six months, Aazar and I went on a mission. We built the bootcamp we wish we had a hands-on, Creative Ad Strategy Bootcamp. It’s designed for media buyers, content writers and founders who want to move beyond hacks, get actionable feedback, and actually master the creative side (not just buy traffic). We’ve already helped brands and agencies generate over $100M in revenue. But what matters more:
What can you expect after completing this bootcamp -> Raise your rates by offering creative strategy, not just media buying -> Land ongoing UGC or ad creative retainers with brands or agencies -> Automate your ad research and reporting to save 5+ hours every week -> Lead client meetings with confidence, using data to back your ideas -> Pitch yourself for senior roles like Creative Strategist or Creative Director or even Head of Growth (heck - that's how I got hired for Hume Health when the Co-founder reached out to me on LinkedIn) The next Creative Strategy Bootcamp cohort starts July 15th. Spots are going fast. I figured you might have some questions before you join, so here are a few common ones (and our honest answers): “Are you incorporating AI into your creative strategy bootcamp?”​ “Do I need a big budget or a team?”​ “Is this beginner-friendly?”​ “Will I get feedback on my own ads?”​ “Can’t join live?”​ “Group discounts? India/Pakistan pricing?”​ “Is there a guarantee?”​ If you have more questions, just reply to this email. If you’re ready to finally stop guessing and start scaling with creative that works, click here to join the Bootcamp. Use code VIP100 at checkout for $100 off (expires in 24 hrs). Let’s build your creative advantage. Thanks, Aniruddha Mishra Performance Marketing Consultant |
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Everyone can launch a successful ad.But if you’re still thinking like a media buyerjust toggling bids and tweaking targetsyou’ll hit a wall the moment you try to scale. At Hume, I personally oversee $100,000+ per day ad spends. AND, it’s a predictable pattern: Ad fatigue sets in Creative inspiration dries up Performance metrics start sliding You’re stuck recycling the same tired angles The results? OAS drops CAC climbs Panic spreads through the team Here’s what most people miss: It’s not...
I built a Custom ChatGPT to give you new ad ideas by just entering your "brand URL". Grab this Ad Creative Ideation Guru GPT here: https://bit.ly/4dFkFTn Enter your brand URL The CustomGPT analyzes - relevant highest search volume keywords - subreddits for problems and motivations. Maps it to key - mass desires - pain points Then, it gives you a thorough video and static ad brief See it live in action LATEST Update: Based on feedback - I added insight for "Suggested UGC Creator " based on the...
Hello đź‘‹, Happy Friday! I talked about the 10 different video ad frameworks topic on Linkedin in my detailed post. Video ad frameworks in general are designed to guide marketers and advertisers in creating compelling video content that engages audiences and encourages them to take specific actions. These frameworks vary in their focus and methodology but commonly aim to capture attention, elicit emotional responses, and drive viewer action. Why: By following a structured approach, advertisers...