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The Top 10 Ad Frameworks, Ad Creative Calculator, Drop In Ads Performance?
Published over 1 year agoΒ β’Β 1 min read
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Hello π,
Happy Friday!
I talked about the 10 different video ad frameworks topic on Linkedin in my detailed post.
Video ad frameworks in general are designed to guide marketers and advertisers in creating compelling video content that engages audiences and encourages them to take specific actions.
These frameworks vary in their focus and methodology but commonly aim to capture attention, elicit emotional responses, and drive viewer action.
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Why:
By following a structured approach, advertisers can create more consistent and impactful messaging that resonates with their target audience.
However, there's no clear science behind it I drafted a template few back which helps give a directional path.
Total Budget Allocated
Core Objectives and Key Performance Indicators (KPIs)
Platform Distribution
Seasonality
Testing and optimization frequency
Creative Production Capability
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Get the paid ads creative audit and monthly creative calculator here.
3/ Drop in Meta Ads Performance After Mar 5th?
Is your Meta ads performance going downwards after Mar 5 global outage?
> We've had to pull back on spending
> We triple checked our tracking
> Our ad comments Everything is fine but not sure why we see such drastic drop!
I asked this question in our Slack community and other folks and they see it too!
Let me know by replying to this email if you see similar trends.
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Subscribe to my YouTube channel for detailed video walkthroughs.
I started as a media buyer Meta and paid social ads were love at first sight. I learned and figured out everything on my own. Back in the 2015-20 era, there were barely any YouTube videos, courses, or frameworks. No playbooks. No community. Just trial, error, and a ton of wasted hours (and budget). What I could have learned in three months took me twelve all because I didnβt have mentors or a clear path. But four years ago, everything changed. Media buying turned 360 degrees. Creative became...
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