NEW: Ad Creative Ideation Guru Bot, ASC+ Myths

Published 5 months ago • 1 min read

I built a Custom ChatGPT to give you new ad ideas by just entering your "brand URL".

Grab this Ad Creative Ideation Guru GPT here: https://bit.ly/4dFkFTn

Enter your brand URL
The CustomGPT analyzes - relevant highest search volume keywords - subreddits for problems and motivations.
Maps it to key - mass desires - pain points
Then, it gives you a thorough video and static ad brief

See it live in action

LATEST Update: Based on feedback - I added insight for "Suggested UGC Creator " based on the brand's target persona.

Any other comments or feedback on this GPT? Do let me know via replying to this email.

10 Hidden Facts About Adv+ Shopping Campaigns (don’t miss this)

Adv+ Shopping campaigns have been a major breakthrough for Meta ads since 2022.

🆘 But there are some important caveats to keep in mind.

ASC+ campaigns are heavily focused on MOFU/BOFU (i.e., existing users or website visitors).
Even if you set a 0% cap on existing users, the algorithm still prioritizes “engaged users.”
ASC+ with catalog ads/DPA can be extremely effective.
Avoid running multiple ASC+ campaigns for the same product; 80% of the time, one ASC+ campaign is enough.
(EDGE Cases) Launch separate ASC+ campaigns for different creative types: - Catalog-only - Static-only - Video-only
New brands should steer clear of ASC+ unless they have plenty of creative assets and platform data.
ASC+ often targets the same user groups, leading to quicker creative fatigue.
Use ASC+ in conjunction with other campaign types.
Seasonality has a significant impact on ASC+ performance.
Make sure to add audience insights ASAP:

Go to ad account settings > Navigate to Audience Segments > Define & Add Engaged Audience (Website 180D visitors, Email Subs) Existing Audience (Purchasers, Past conversions)

Thanks,

Aniruddha Mishra

Performance Marketing Consultant

PS: I know ad performance is critical to your success. My Meta Ads Toolkit has helped many marketers, brands, and agencies overcome similar challenges. For a one-time cost of $129, you can get it here and have a complimentary 1:1 call with me.

| LinkedIn - Aniruddha Mishra

The Top 10 Ad Frameworks, Ad Creative Calculator, Drop In Ads Performance?

Hello 👋, Happy Friday! I talked about the 10 different video ad frameworks topic on Linkedin in my detailed post. Video ad frameworks in general are designed to guide marketers and advertisers in creating compelling video content that engages audiences and encourages them to take specific actions. These frameworks vary in their focus and methodology but commonly aim to capture attention, elicit emotional responses, and drive viewer action. Why: By following a structured approach, advertisers...

10 months ago • 1 min read

👨‍🏫 Free Workshop: Nailing Paid Social Ads Creative Strategy - Jan 25, 2 pm CET/8 am EST

Ani Mishra Jan 24th How to Build An Efficient Ad Creative Engine ↓ Last week - I met with a CMO of a DTC brand. They spend $150K/mo on Meta ads - and do all creative production in-house. The CMO had a big challenge at hand! Ani, how do we reduce our creative delays? We have a 5-member team. The creative director (very bust, bottleneck, but confirms everything and checks scripts) Copywriter Editor Designer Producer (project manager) Media buyer and Creators via platforms for UGC. We fail to...

11 months ago • 1 min read

🏆 The Best Static and Video Ads of 2023 (as per us), Creative Tracker

Hey folks! 👋 Happy Friday The last working day of 2023 is "finally" here. #1 Best Static Ads of The Year 2023 I've categorized this in various categories so you can filter it easily and put it into action. Access it here. #2 Best Video Ads of The Year 2023 Access it here. #3 Creative Testing Tracker + GPT Prompts Keep track of why 90% of ads fail while others win. Access the spreadsheet here. Falling Short of Ideas & Want Proven Strategies To Scale? Access my Ultimate Meta Ads Toolkit Here....

12 months ago • 1 min read