Hey folks! ๐ Another week, yet another goldmine of insights with my edition #2. Let's dive in! Steal This Full-proof Creative Strategyโ With all the automation happening across ad networks. Continuously finding winning creatives and beating ad fatigue is extremely important. Follow this simple 5-step process: Step 1: Establish the Creative Foundation: identify top performers, analyze your demographics and personas Step 2: Conduct Reputation and Competitive Research (Ensure to review ad comments.) Step 3: Compile Features, Benefits, and Testimonials Step 4: Develop the Initial Creative Roadmap Step 5: Refine and Iterate More on the process here. โGrab my Ad Creative Templates here. โ Google Pmax Spend Allocator Script by Mike RhodesGoogle Performance Max is crushing it for most brands. But which network (Search, shopping, or display) is consuming the spend? You can find this using Mike Rhodesโ spend allocation script. It has a Loom video with all instructions. It shouldn't take you more than 10 minutes to set up. The benefit: Unlock new Performance Max insights: see where your budget was spent across Shopping, Video, Display, and Search networks. What's the CPA across networks? โ New: TikTok Ads LibraryAfter Meta and Google (recently), TikTok launched its own โAd Libraryโ. They show a lot of detailed information about targeting too! You can filter down results by:
Top 2 Ads of The Week!
They have some great ad examples and I will highly recommend checking out Scandinavian Biolab's FB ads library. What's special?
โ What's special?
I wished they introduced or mentioned the brand name earlier since I don't get to know which brand is this until I see the end card. Falling Short of Ad Creative Ideas?Grab my 27+ Foreplay.co boards with proven winning creative themes. They offer a free trial for a week and pricing is $49/mo (which is worth it IMO). ๐ Freebie: Growth Marketing Frameworks๐ช๐ต๐ฎ๐'๐ ๐ถ๐ป๐๐ถ๐ฑ๐ฒ? ๐ ๐ Discover 122+ Successful Ad Ideas here: bit.ly/44lTKaxโ Thanks, Aniruddha Mishra โFollow me on LinkedInโ โ |
๐ Unlock 100+ ad creative inspirations across categories! Grab them now! ๐
I started as a media buyer Meta and paid social ads were love at first sight. I learned and figured out everything on my own. Back in the 2015-20 era, there were barely any YouTube videos, courses, or frameworks. No playbooks. No community. Just trial, error, and a ton of wasted hours (and budget). What I could have learned in three months took me twelve all because I didnโt have mentors or a clear path. But four years ago, everything changed. Media buying turned 360 degrees. Creative became...
Everyone can launch a successful ad.But if youโre still thinking like a media buyerjust toggling bids and tweaking targetsyouโll hit a wall the moment you try to scale. At Hume, I personally oversee $100,000+ per day ad spends. AND, itโs a predictable pattern: Ad fatigue sets in Creative inspiration dries up Performance metrics start sliding Youโre stuck recycling the same tired angles The results? OAS drops CAC climbs Panic spreads through the team Hereโs what most people miss: Itโs not...
I built a Custom ChatGPT to give you new ad ideas by just entering your "brand URL". Grab this Ad Creative Ideation Guru GPT here: https://bit.ly/4dFkFTn Enter your brand URL The CustomGPT analyzes - relevant highest search volume keywords - subreddits for problems and motivations. Maps it to key - mass desires - pain points Then, it gives you a thorough video and static ad brief See it live in action LATEST Update: Based on feedback - I added insight for "Suggested UGC Creator " based on the...