๐Ÿ’ฅ Uncover My Winning Creative Framework, PMax Spend Allocator Script, TikTok Ads LIbrary by Aniruddha MIshra, #2


Hey folks! ๐Ÿ‘‹

Another week, yet another goldmine of insights with my edition #2. Let's dive in!

Steal This Full-proof Creative Strategy

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With all the automation happening across ad networks. Continuously finding winning creatives and beating ad fatigue is extremely important.

Follow this simple 5-step process:

Step 1: Establish the Creative Foundation: identify top performers, analyze your demographics and personas

Step 2: Conduct Reputation and Competitive Research (Ensure to review ad comments.)

Step 3: Compile Features, Benefits, and Testimonials

Step 4: Develop the Initial Creative Roadmap

Step 5: Refine and Iterate

More on the process here.

โ€‹Grab my Ad Creative Templates here. โ€‹

Google Pmax Spend Allocator Script by Mike Rhodes

Google Performance Max is crushing it for most brands. But which network (Search, shopping, or display) is consuming the spend?

You can find this using Mike Rhodesโ€™ spend allocation script.

It has a Loom video with all instructions. It shouldn't take you more than 10 minutes to set up.

The benefit: Unlock new Performance Max insights: see where your budget was spent across Shopping, Video, Display, and Search networks. What's the CPA across networks?

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New: TikTok Ads Library

After Meta and Google (recently), TikTok launched its own โ€˜Ad Libraryโ€™. They show a lot of detailed information about targeting too!

You can filter down results by:

  • Ad target country
  • Ad type
  • Ad published date
  • Advertiser name or keyword

Top 2 Ads of The Week!

They have some great ad examples and I will highly recommend checking out Scandinavian Biolab's FB ads library.

What's special?

  • Clear copy "See the difference"
  • Shows the Day 1 vs Day 30 transformation (which is also a variant of before and after, but even more effective)

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What's special?

  • The split-screen format is attention grabby
  • Best of both worlds with 5 reasons why + PR amplification (NY post, Cosmo)
  • Shows the unboxing, actual gifts in action
  • Crisp CTA with branding

I wished they introduced or mentioned the brand name earlier since I don't get to know which brand is this until I see the end card.

Falling Short of Ad Creative Ideas?

Grab my 27+ Foreplay.co boards with proven winning creative themes. They offer a free trial for a week and pricing is $49/mo (which is worth it IMO).

๐ŸŽ Freebie: Growth Marketing Frameworks

๐—ช๐—ต๐—ฎ๐˜'๐˜€ ๐—ถ๐—ป๐˜€๐—ถ๐—ฑ๐—ฒ? ๐ŸŒ
๐ŸŽญ Customer Personas
๐Ÿš€ Customer Journey
โš™๏ธ Tactics Backlog
๐Ÿงช Experiments
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๐—›๐—ผ๐˜„ ๐—ฐ๐—ฎ๐—ป ๐—ถ๐˜ ๐—ฏ๐—ผ๐—ผ๐˜€๐˜ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฝ๐—ฒ๐—ฟ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐—ป๐—ฐ๐—ฒ? ๐Ÿ“ˆ
๐Ÿ•น Prioritize channels and campaigns
๐Ÿ”ฌ Ideate new experiments
๐Ÿ† Find big wins

๐Ÿ“ Discover 122+ Successful Ad Ideas here: bit.ly/44lTKaxโ€‹
๐Ÿ“ Uncover 237+ UGC Ad Hooks here: bit.ly/46EnXn7โ€‹
๐Ÿ“ Check out the GA4 Checklist here: bit.ly/46E5U0hโ€‹

Thanks,

Aniruddha Mishra

โ€‹Follow me on LinkedInโ€‹

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Want Help With Growing Your Business Online?

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113 Cherry St #92768, Seattle, WA 98104-2205
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Aniruddha Mishra

๐Ÿ† Unlock 100+ ad creative inspirations across categories! Grab them now! ๐Ÿ‘‡

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