Hey folks! ๐ Another week, yet another goldmine of insights with my edition #2. Let's dive in! Steal This Full-proof Creative Strategyโ With all the automation happening across ad networks. Continuously finding winning creatives and beating ad fatigue is extremely important. Follow this simple 5-step process: Step 1: Establish the Creative Foundation: identify top performers, analyze your demographics and personas Step 2: Conduct Reputation and Competitive Research (Ensure to review ad comments.) Step 3: Compile Features, Benefits, and Testimonials Step 4: Develop the Initial Creative Roadmap Step 5: Refine and Iterate More on the process here. โGrab my Ad Creative Templates here. โ Google Pmax Spend Allocator Script by Mike RhodesGoogle Performance Max is crushing it for most brands. But which network (Search, shopping, or display) is consuming the spend? You can find this using Mike Rhodesโ spend allocation script. It has a Loom video with all instructions. It shouldn't take you more than 10 minutes to set up. The benefit: Unlock new Performance Max insights: see where your budget was spent across Shopping, Video, Display, and Search networks. What's the CPA across networks? โ New: TikTok Ads LibraryAfter Meta and Google (recently), TikTok launched its own โAd Libraryโ. They show a lot of detailed information about targeting too! You can filter down results by:
Top 2 Ads of The Week!They have some great ad examples and I will highly recommend checking out Scandinavian Biolab's FB ads library. What's special?
โ What's special?
I wished they introduced or mentioned the brand name earlier since I don't get to know which brand is this until I see the end card. Falling Short of Ad Creative Ideas?Grab my 27+ Foreplay.co boards with proven winning creative themes. They offer a free trial for a week and pricing is $49/mo (which is worth it IMO). ๐ Freebie: Growth Marketing Frameworks๐ช๐ต๐ฎ๐'๐ ๐ถ๐ป๐๐ถ๐ฑ๐ฒ? ๐ ๐ Discover 122+ Successful Ad Ideas here: bit.ly/44lTKaxโ Thanks, Aniruddha Mishra โFollow me on LinkedInโ โ |
๐ Unlock 100+ ad creative inspirations across categories! Grab them now! ๐
I built a Custom ChatGPT to give you new ad ideas by just entering your "brand URL". Grab this Ad Creative Ideation Guru GPT here: https://bit.ly/4dFkFTn Enter your brand URL The CustomGPT analyzes - relevant highest search volume keywords - subreddits for problems and motivations. Maps it to key - mass desires - pain points Then, it gives you a thorough video and static ad brief See it live in action LATEST Update: Based on feedback - I added insight for "Suggested UGC Creator " based on the...
Hello ๐, Happy Friday! I talked about the 10 different video ad frameworks topic on Linkedin in my detailed post. Video ad frameworks in general are designed to guide marketers and advertisers in creating compelling video content that engages audiences and encourages them to take specific actions. These frameworks vary in their focus and methodology but commonly aim to capture attention, elicit emotional responses, and drive viewer action. Why: By following a structured approach, advertisers...
Ani Mishra Jan 24th How to Build An Efficient Ad Creative Engine โ Last week - I met with a CMO of a DTC brand. They spend $150K/mo on Meta ads - and do all creative production in-house. The CMO had a big challenge at hand! Ani, how do we reduce our creative delays? We have a 5-member team. The creative director (very bust, bottleneck, but confirms everything and checks scripts) Copywriter Editor Designer Producer (project manager) Media buyer and Creators via platforms for UGC. We fail to...