Hello ๐, Happy Friday! I talked about the 10 different video ad frameworks topic on Linkedin in my detailed post. Video ad frameworks in general are designed to guide marketers and advertisers in creating compelling video content that engages audiences and encourages them to take specific actions. These frameworks vary in their focus and methodology but commonly aim to capture attention, elicit emotional responses, and drive viewer action. Why: By following a structured approach, advertisers...
10 months agoย โขย 1 min read
Ani Mishra Jan 24th How to Build An Efficient Ad Creative Engine โ Last week - I met with a CMO of a DTC brand. They spend $150K/mo on Meta ads - and do all creative production in-house. The CMO had a big challenge at hand! Ani, how do we reduce our creative delays? We have a 5-member team. The creative director (very bust, bottleneck, but confirms everything and checks scripts) Copywriter Editor Designer Producer (project manager) Media buyer and Creators via platforms for UGC. We fail to...
11 months agoย โขย 1 min read
Hey folks! ๐ Happy Friday The last working day of 2023 is "finally" here. #1 Best Static Ads of The Year 2023 I've categorized this in various categories so you can filter it easily and put it into action. Access it here. #2 Best Video Ads of The Year 2023 Access it here. #3 Creative Testing Tracker + GPT Prompts Keep track of why 90% of ads fail while others win. Access the spreadsheet here. Falling Short of Ideas & Want Proven Strategies To Scale? Access my Ultimate Meta Ads Toolkit Here....
12 months agoย โขย 1 min read
Hello Are You Going To Join? F Go We will do a 30-45 mins live call on how to learn Google Looker Studio for your paid ads reporting. We have only free 10 seats left. (no upsell). See you today at 3 pm CET / 8.30 am ET. To recap: โข Meta + Google ads scorecard โข Weekly performance โข Campaign Insights โข Ad Creative Insights โข CPM, CPC, CTR, CVR% Trends Join this Slack community (for free) Register Here Only accepting the first 50 participants! 113 Cherry St #92768, Seattle, WA...
about 1 year agoย โขย 1 min read
Hello The Most Requested Webinar Is Here! Super excited to kickstart our first webinar on how to learn Google Looker Studio for your paid ads reporting. What do you get? โข Meta + Google ads scorecard โข Weekly performance โข Campaign Insights โข Ad Creative Insights โข CPM, CPC, CTR, CVR% Trends Join this Slack community (for free) Register Here Only accepting the first 50 participants! 113 Cherry St #92768, Seattle, WA 98104-2205Unsubscribe ยท Preferences
over 1 year agoย โขย 1 min read
Hi there, Aniruddha here. ๐ Happy to see you trying to implement my recently shared Google Looker Studio Reporting template. In case you are stuck on how to make the most out of it - here are the video instructions. Make a copy Choose your data source Make necessary edits - some fields are custom columns so you will have to set them up by yourself. How do you make the most out of this template? Schedule daily reports 2. Visualize creative performance reporting 3. Monitor CPM, CTR, CVR, and...
over 1 year agoย โขย 1 min read
Hey folks! ๐ Last week of the month - and for some of us time to start preparing for August targets as well. ;) #1 Meta Lattice - the latest algo change Meta Lattice Meta Ads Are Crushing Performance in 2023 - thanks to the AI automation aka Advantage+ Shopping and Advantage+ App Campaigns. More on this here. Action items for you; Ensure your ads have a positive feedback loop They entertain, educated and of course, convert Interact with your ad comments, respond to all positive and negative...
over 1 year agoย โขย 1 min read
Hey folks! ๐ Another week, yet another goldmine of insights with my edition #2. Let's dive in! Steal This Full-proof Creative Strategy With all the automation happening across ad networks. Continuously finding winning creatives and beating ad fatigue is extremely important. Follow this simple 5-step process: Step 1: Establish the Creative Foundation: identify top performers, analyze your demographics and personas Step 2: Conduct Reputation and Competitive Research (Ensure to review ad...
over 1 year agoย โขย 1 min read
Hey folks! ๐ I've gathered some resources and cool insights this week that I think you'll find super helpful. Let's dive in! Not Testing Advantage+ Shopping (ASC)? You Are Missing Out! 90% of the e-Commerce accounts we have are seeing STRONG performance here. But Advantage+ working is old news... How are we doing things differently? Creative-specific ASC ASC for sales and promotions ASC for creative testing IMPORTANT: Make sure you define your existing customers at the account level. In all...
over 1 year agoย โขย 1 min read
